wordpress popup subscription plugins

Best WordPress Subscription Popup Plugins

In Featured, WordPress Marketing by Nick BennettLeave a Comment

wordpress popup subscription plugins
Marketers have always understood that cultivating a list of targeted prospects is important to reaching potential customers and growing sales. A simple example of this is direct mail. Businesses purchased/cultivated lists of people and their contact information for their direct mail campaigns.

When it came to websites, marketers quickly figured out that email addresses were the new target. It has been said by countless digital marketers, bloggers and savvy business owners that email marketing is one of the most effective forms of marketing. And, relative to other forms of marketing online, it is perhaps the cheapest.

Whether you currently run a blog or a business website, trying to increase your email subscriber list is crucial to your growth. There are a myriad of ways to grow your list, but over the past several years, one of them has really grown in popularity. The main reason? It works.

The Popup is a proven strategy for increasing email subscriber lists and getting readers attention for specific promotion. These popups may be annoying to some website visitors, but they are growing in use because they get results.

Below is a list of some of the best WordPress popup subscription plugins. Some of them cost money and a couple are free. Click on the tab for each plugin to read the review, then click on the button at the bottom of each review to learn more about the plugins and even demo a few.

OptinMonster popup plugin

OptinMonster is one of the more versatile popup plugins you ae going to come across. It has several different lead capture options in addition to the traditional popup.

OptinMonster features:

Form builder. You can create popups from pre-existing templates or customize them however you see fit. You can edit fonts, color, add your own text and images. It has a real time editor so you can see your changes live. The user interface has a drag and drop system for creating a popup, which makes the creation process simple and easy.

Email integration. You can integrate OptinMonster with most of the major email providers including, Mailchimp, Aweber, Constant Contact, and more. This feature will automatically add people to your email lists whenever they sign up with one of the forms on your site.

Page level targeting. You can control what pages the popup will be shown on. You can have the popup activated on all pages, choose specific pages/posts and even specific categories. Many users will create specific popups for specific blog category posts, for example.

Timing control. You can control when the popup appears. For example, you can trigger the popup after someone visits at least two pages or simply wait 30 seconds before showing it.

Exit intent technology. This is a fantastic feature. Essentially, the plugin technology knows when someone is moving their mouse towards the top of the page, potentially getting ready to hit the back button. With this technology you can have your popup appear only when someone is about to leave your page.

Analytics data. You can see statistics for your popups, such as clicks, impressions, sign up rates, what popups are working best and so on. This is valuable data and will help you to fully understand the performance of your various popup campaigns.

A/B split testing. Testing performance of your different popups is a great way to identify which ones work the best. With split testing, you can create two different popups and have them both randomly served on your site during the same period. This will allow you to gather data on each popup and help you to determine the better performer.

Different types of forms. OptinMonster has more than just a popup. It also has a floating bars, a sidebar form (typically used on blog pages), slide in forms, full canvas forms, mobile-specific forms and full page takeover forms.

Here’s a quick video that will provide you with some more details.

When it comes to the paid popup plugins, I think OptinMonster is the best value for your money.

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Pippity ($49/Year)

pippity popup plugin

This popup plugin solution is very similar to OptinMonster in terms of features and price. It has many of the same features as OptinMonster including: live popup editor, exit intent technology, page level targeting, analytics, drag and drop form builder, email integration with the major email providers, A/B split testing and a footer bar form.

Now, here is where the two differ. Pippity does not have:

– Mobile-specific popups (OptinMonster does)
– Full page takeover (OptinMonster does)
– Right sidebar, Slide in and after post forms (OptinMonster does)

Below are some Pippity features that OptinMonster does not have:

– Ability to trigger the popup when someone clicks on a button
– Ability to trigger the popup to appear after someone scrolls down the page after a specified percentage.

One thing you will want to consider when looking at different options is design. We all have our own personal tastes and what may look wonderful to some, may not be appealing to others. You will notice that Pippity, generally speaking,  has a different design theme than OptinMonster.

Being that both of these plugins are in the same price range, I would have to give the slight edge to OptinMonster. It simply has more features and versatility. With that said, I think you would be happy with either plugin. You can actually demo the Pippity plugin and get a good feel for the popup editor. Just click the button below to try it out.

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Bloom ($89/Year)

bloom popup plugin
Another very popular popup plugin that is growing in use is Bloom. This plugin is created by the long time WordPress developers at Elegant Themes. They have been creating great themes for years and are well-respected in the WordPress community. I have a feeling that Bloom is going to be making a sizable dent in the subscription popup plugin market.

As with OptinMonster and Pippity, Bloom offers many of the same core features including: different form types (6 total), email integration, exit intent technology, page level targeting, time delay, ability to control when and where popups/forms are displayed, A/B split testing, etc.

Where Bloom can set itself apart from OptinMonster and Pippity is design and the library of pre-built popup templates you can use. Being that the plugin creators have a design background, I think Bloom has a slight edge when it comes to creating really slick-looking popups. They currently offer over 100 different templates. Compare that to a dozen or so pre-made options for the previously mentioned plugins. Each template is fully customizable as well.

They also have a feature not currently offered by OptinMonster or Pippity. They have a “required opt-in” popup. Enabling this popup on specific content, requires that readers sign up before they can read the premium content. This is a nice feature and is a good way to create yet another incentive for people to sign up and join your email list.

The way price works with Elegant Themes is a bit different. They offer access to all of their themes and plugins (with a few exceptions) for different price points. You can’t purchase this plugin individually. For $89 you get access to all of their themes and plugins, which is actually a fantastic value.

To see the plugin in action, just click the button below.

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SumoMe (Free/Paid)

sumome popup plugin

When it comes to free plugins, SumoMe is a good option. The way SumoMe works is a little different from the above plugins.
The first thing you need to do is download the core plugin. Once you do this you will have to create an account, which is free.
Now, you need to add apps to the core plugin in order to get it up and running. To get their popup option, you need to add the List
Builder app.

There is both a free and Pro (paid) version. With the free version, you can customize a single default template. It is very professional looking and the interface is easy to use. The trade-off here is simplicity over choice. You can purchase other templates they have for about $6 each.

With the free version, you can take advantage of their Smart Mode technology, which is their version of exit intent. This feature will automatically detect when someone is about to leave the page and trigger the popup. This is a pretty good feature for a free popup plugin. It also has email integraton with a dozen or more of the main email providers.

Additionally, the free version is mobile-optimized. This means the plugin will automatically resize itself based on the device. This is a must for any subscription popup plugin.

With the paid version you have two options, $10/mo for some features or $100/mo for everything. Both options will give you access to all of their plugins, which include: list builder, heatmap, social sharing, analytics, a contact form and a few others.

To be perfectly honest, I don’t think their paid options are a very good value. Going with the $10/mo option turns into $120 for the year. This is more expensive than OptinMonster, Pippity and Bloom and you still don’t get the same features. If you are okay with a basic popup that has a couple nice features, then stick with their free version.

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Icegram (Free/Paid)

icegram popup plugin

When it comes to free plugins, you never know what you’re going to get. Some free plugins are quite lacking and others are surprisingly feature-rich. Icegram’s core plugin falls into the later. It has some great features and might just be the best free subscription-based popup plugin on the market.

When it comes to creating a popup, Icegram gives you six different templates to work with (Sumome only has one).
Additional features of the core plugin:

Has a header and footer bar.
Can integrate with the major email providers
Does not force you to display Icegram branding

The downside to Icegram is that it does not provide a real-time visual builder. Instead, you will have to design your popup in the WordPress visual editor. You are also restricted with customization – no way to change change colors or backgrounds. It really could use a “facelift” when it comes to the builder.

When it comes to free plugins, you never know what you’re going to get. Some free plugins are quite lacking and others are surprisingly feature-rich. Icegram’s core plugin falls into the later. It has some great features and might just be the best free subscription-based popup plugin on the market.

When you’re ready to create a popup, Icegram gives you six different templates to work with (Sumome only has one). The downside to Icegram is that it does not provide a real-time visual builder for designing your popups. Instead, you will have to design your popup in the WordPress visual editor. You are also restricted with customization – no way to change change colors or backgrounds. It really could use a “facelift” when it comes to the builder.

Additional features of the core plugin:
Has a header and footer bar.
Can integrate with the major email providers
Does not force you to display Icegram branding

Now, if you want to add additional features, you can purchase add-ons individually. Currently the add-ons range from about $9 to $15.

Some of the paid add-ons include:
Behavior Triggers – exit intent technology, time delay, hide/show forms
Different for types – in content and sidebar form
Split testing
Geo targeting
Full screen overlay
CTA actions – show a popup upon clicking a link or button, for example
Analytics (now a free add-on)
Additional themes bundles

There are several other add-ons that are worth checking out. As for the free version, I think it gets the edge over Sumome and other free plugins. The paid add-ons are a great option and it is nice how you can purchase them individually, so you don’t necessarily have to pay for features you won’t use. The video below will give you some more insight into the plugin.

You can demo several of the features by clicking on the button below. Enjoy!

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