Having trouble trying to get Adwords tracking installed on WordPress?
Well, you’re not alone. For those of you who are seeing the dreaded “Missing CDATA comments” when installing AdWords tracking, there is hope.
If you have a developer skillset or want to test your knowledge of PHP, then you can get instruction here. For those of you who do not want to try and mess with the PHP code of your WordPress site, then you can go the plugin route. I have tested a plugin that works great for adding AdWords tracking to WordPress. It’s called the Custom Scripts Integration plugin.
Custom Scripts Integration Plugin
This plugin was developed with AdWords conversion tracking in mind. It will allow you to add conversion tracking to individual pages or posts. This comes in handy when you want to just add the AdWords code to the confirmation page of a form on your site, for example.
You can also add tracking globally (sitewide). This can come in handy for any other scripts you need to add, such as Google remarketing.
The plugin provides you with a custom meta box where you can add a scripts, custom css and HTML code. All you need to do is generate your AdWords conversion tracking code, copy and paste it into the meta box. Below is a gift of how you can easily add your code into the meta box.
You can see that it gives you four location options as well. This is a very minimalist plugin that doesn’t have a bunch of features. It simply allows you to add scripts and custom css, and that is all you will need it to do. If you have been looking for an easy way to add AdWords tracking to your WordPress site, then you’ll want to give this plugin a try. It’s free.