If you are running your website in any professional matter whatsoever, then you need to have analytics data about your site.
Fortunately the most popular analytics service is free and very easy to implement. It’s Google Analytics and yes, there is a WordPress plugin that will help you easily install it.
So, what are some of the things Google Analytics will provide you?
- The number of visitors to your website
- What sites are bringing you traffic
- How long people stay on your site
- The navigation path your visitors take throughout your website
- What keywords people use to find your site
- What pages people leave your site from (bounce rate)
- Conversion data for sales transactions
This isn’t even remotely close to an exhaustive list of features that come with Google Analytics.
In general, it’s a great way to learn about your website ‘n visitors and how they interact with your website. This is the kind of data that serious website owners can use in order to improve user experience and inform themselves about marketing strategies.
When I’m doing marketing research for my clients and my own websites, I tend to begin the process with Google Analytics as it provides an enormous amount of useful data. It has a great reporting functionality that even allows you to make custom reports, so you can rearrange and analyze data however you see fit.
WordPress users have an easy way to integrate Google Analytics with their website. You can get this done in three easy steps.
- You need to sign up for a free Google Analytics account – Sign up. Once you sign up, login into your account and you will see a number next to the name of your account that starts with the letters UA – it will look something like ua-xxxxxxx-x. You will need to copy this and paste it into the below plugin in order to integrate it into your website.
- Install Yoast’s plugin; it’s free. When its installed you will find it under ‘Settings’ on the options panel of your admin panel.
- Once you’ve opened the plugin, you will need to paste in your Google Analytics account number and authenticate it.
That’s it! Once you’ve done this you will begin to see data appearing in your Google Analytics account. check out this cool infographic on Google Analytics created by jeffalytics.com It gives some more insight into what you can do with GA.